Roland Barthes‘ “The Death of the Author” comes to mind. Often, having written against the tight embodiment of the artist in the art work, this experiment came as an interesting surprise. And at such a large-scale too!
On being asked about the same, Johny said, “Yes, it is a conscious decision as there was a lot of demand to do this fair in a different way and as you know it is artist driven fair, the people should be looking for the work and not the names”.
“We wanted to generate curiosity among the audience. We even mentioned all the artists’ biography in the catalogues so that people should read about their work. Had we put up the names, people would have got attracted to the big names”, added Johny.
Related Links: United Art Fair 2012