Watching the audience watch art is an art of a different nature. The audience is changing with the changing formats that display art. And this is not limited to cinema alone. Art galleries, stages, frames, are new. They affect the audience not just in how they experience, but also in what they experience.
In recent times, multiplexes have become common in their ubiquity; serving as a symbol of aspirational desire, rather than the status quo, they are currently once again involved in the configuration of a new kind of audience. As they have gradually assumed centre stage in all matters of film exhibition in urban centres, what has happened to the old bastions of cinema, once symbols of modernity themselves: the single-screen theatres? The Cinemas Project